We’re more than a PR agency.
Guided by strategy. Powered by creativity. Proven by results.
The Story Behind Our Firm
Keel Communications is a full-service, results driven marketing communications & PR agency that specializes in the beauty, lifestyle, health, and wellness industries.
Based on Long Island, NY we work with both local LI businesses as well as national and global brands. We develop impactful 360-degree programs that elevate brand awareness for products, experts, and services.
Founded by PR industry veteran Jennifer Keel who brings over two decades of strategic brand experience, Jenn and her passionate and talented team of marketing strategists, publicists, storytellers, and social media experts are true beauty and wellness enthusiasts. We bring to life unique brand voices through both traditional PR tactics and disruptive social and digital media campaigns that excite the media & influencers as well as consumers, and followers.
No two campaigns are alike; each plan is tailored to achieve both long- and short-term goals that drive business growth. We combine big brand agency experience with the service of a hands-on forward-thinking boutique agency with senior level client service every step of the way.
At KeelPR we are true brand partners, from top-tier media results to events, influencer partnerships, social media management and even crisis communications, we deliver smart, strategic campaigns that get noticed.
About Our Founder & President
Jennifer Keel
With over 25 years’ experience in public relations and marketing communications, Jenn Keel is a seasoned executive specializing in the beauty, health, and lifestyle industries. Throughout her illustrious career, Jenn has developed strategic marketing programs on both national and international scales, representing global beauty giants as well as niche start-up brands. Some stand out brands include L’Oreal’s La Roche-Posay, NIVEA, Lubriderm, The Art of Shaving, Shu Uemura, Kiss Nails & Lashes, Revlon & Bed Head Hair Tools, Dermalogica, Shaklee, Dr. Teal’s, eos, Fraxel, Softwave, Clear & Brilliant, LASHFOOD and many more! Her hands-on approach encompasses everything from product breakthroughs to expert affiliations, medical relations, media engagement, and high-profile events and trips all designed to generate buzz and visibility for her clients. She is a firm believer that all facets of marketing must have a strong unified voice and her extensive experience allows her to bring a fresh perspective to public relations programs that are designed to deliver success for her clients. Jenn’s stellar relationships with top-tier media, influencers, industry leaders, and executives are a testament to her dedication and expertise.
Jenn was the senior lead for over two decades at several top PR agencies in NYC for some of the most prominent and successful brands in the beauty, health, and lifestyle industries. She oversaw all aspects of strategy development and execution, high level client management as well as managing and mentoring her teams. Jenn has also spearheaded corporate messaging for acquisitions with several publicly traded beauty companies and successfully handled many crisis communications issues for her clients. Her strong leadership skills not only drove the success of her clients’ campaigns but also shaped the strategic direction of the firms that she held senior leadership positions at, boosting the profile and profitability at these agencies while fostering a culture of collaboration, inclusivity, and creativity.
In addition to her corporate, agency, and client successes, Jenn has contributed significantly to the broader communications community. Earlier in her career, Jenn spent several years on the Benefit & Host Committee for the Skin Cancer Foundation and contributed to the success of many skin cancer prevention programs in the beauty industry. Jenn also planned and executed the first and largest beauty industry event for June’s Pride Month for four consecutive years, dedicated to supporting Pride in dermatology and uplifting the LGBTQ+ community. She has served on Hofstra University’s PR Advisory Council, and guest lectured at many of their PR classes. Jenn has also been a guest speaker for the Advertising & Sales Promotion Class at The University of Texas at El Paso Woody L. Hunt College of Business where she discussed Influencer Marketing and its growing role in Public Relations & Marketing Communications.
From a local LI perspective, she serves on the Pretty Local Pro Advisory Board where she has been a guest panel speaker on “Meet the Press” and attends many industry nights supporting the founder. Jenn is also a longtime volunteer with Yorkie911 Rescue on LI where she has cared for homeless dogs until they find their forever homes. Additionally, she’s a key contributor in her community managing the social media for local soccer teams and has spearheaded fundraising events and media pitching for elite teams. Her commitment to giving back is reflected in her volunteer work and public speaking engagements, as well as sharing insights to local businesses to help build their profiles.
Jenn holds a Bachelor of Science in Marketing from Towson University. She resides on Long Island with her husband Joe, their children Luke and Brooke, and their rescue pups, Brownie and Scooby. She is the Founder & President of Keel Communications, a full-service public relations and marketing communications agency where she brings her wealth of industry experience to international, national, and local brands and businesses. With her extensive experience and passion for communications, she continues to help brands and businesses achieve success while inspiring future PR professionals.