Recognized by the industry
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Trusted by brands
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Recognized by the industry • Trusted by brands •
“You can’t buy a good reputation:
you must earn it.”
— Harvey Mackay
Kate Sandoval Box
Editorial Director
Oprah Daily
“As a longtime beauty director, I’ve had the opportunity to work with many publicists, and Jenn stands out for her knowledge and longevity in this industry. She’s been instrumental in turning small brands into giant ones and creating one-of-a-kind opportunities, story ideas, and expert introductions that inspired and improved my content. She has a keen understanding of the pace and demands of our editorial work and of what editors need—and don’t need!”
Lori MacGregor
Former Dermalogica client
“When I was leading communications at Dermalogica, I brought Jenn and her team on board as our agency of record because of her deep expertise in beauty, skincare, and medical aesthetics. She combines extensive industry knowledge with trusted relationships - whether that’s with top beauty editors or leading dermatologists. She was an invaluable partner in elevating our brand to both the media and medical communities, and her always-calm, steady, and kind nature makes her a joy to work with.”
Tyler Steele
VP
L’Oreal, Medical Relations, Cerave, La-Roche-Posay, Vichy
“I had the pleasure of working with Jenn Keel for over ten years. During that time, Jenn was an instrumental agency partner in building the La Roche-Posay brand’s image in various forms of media. Jenn grew the brand’s Cision ranking from #17 to consistently being in the top 3, and often #1 in skincare.
Jenn was the best kind of agency lead one could hope for: strategic, creative and with a strong attention to detail. She regularly suggested out of the box, creative executions, and also knew when to push back when a project would not be on-brand or deliver the ROI vis-à-vis the cost of execution.
Jenn also has a unique talent of being able to understand the client’s vision and bring it to life in a better way than we could have imagined.”
April Franzino
Senior Beauty & Style Director
Good Housekeeping, Woman’s Day, Prevention
“I’ve had the privilege of working with Jenn from the editorial side for decades now and have had nothing but positive experiences with her. She is a total pro — responsive, personable, smart, and savvy, with a deep well of knowledge of beauty PR.”
Associate Professor The University of Texas El Paso
Former Client, Director of Marketing – Helen of Troy
“I've had the opportunity to work with Jenifer Keel in two very different settings, and in both, she delivered incredible value.
I was first introduced to Jen while working at Helen of Troy when we partnered with CMM to help elevate our haircare brands. Jen brought a fresh, thoughtful approach to brand storytelling and helped us increase engagement and awareness for the Revlon, Bed Head and Pro Beauty Tools brands of hair styling appliances. Her deep understanding of the beauty industry helped us connect with the right audiences and make a meaningful impact in the industry.
Throughout the years I have kept in contact with Jen, and most recently I invited her to be a guest speaker for my MKT 3320 - Advertising class at the University of Texas at El Paso. She spoke to students about influencer marketing and the role it plays in advertising and sales promotions. The students really enjoyed her presentation and walked away with a much deeper understanding of how that industry works.
I wholeheartedly recommend Jenifer Keel. Jen is professional, courteous, and truly passionate about what she does. Her ability to connect with both brand teams and students speaks to her versatility and communication skills. If you are looking to increase visibility and take your brand to the next level, look no further.”
Liz Ritter
Editorial Director
NewBeauty
“Jen is the consummate beauty PR professional—always brimming with fresh, creative ideas, incredibly organized and truly someone you can always count on. Working with her is not only seamless but genuinely impactful.”
Amanda Bromfield
Senior Global Public Relations Manager
Kat Burki Skincare
“I’ve had the privilege of working alongside Jenn for over a decade, during which she has been an incredible mentor and friend.
Together, we led a range of beauty brands from household names such as La Roche-Posay, eos, KISS Products, and Revlon Hair Tools, to niche brands such as Biologique Recherche, building and growing each under Jenn’s strategy and expertise.
Beyond her big client wins like securing La Roche-Posay as the #1 skincare brand ranked by Cision (twice!) she led a talented team of six, inspiring through her vision, creativity, collaboration, and passion for the beauty industry.
She mentored me throughout every stage of my career, and the skills I gained under her leadership continue to shape my professional journey to this day.”
Carla Barry-Austin
Former Senior Director, Marketing Communications
The Skin Cancer Foundation
“Jenn is such a pro. Highly skilled, strategic, and a joy to work with. When I led marketing communications for The Skin Cancer Foundation, we partnered on many projects. Most memorable was when she helmed the Benefit Committee for our annual gala. It was a high profile event with a lot of moving parts and a lot of personalities. She navigated it all with such grace, and that year’s event was a great success.”
Dr. Marisa Garshick
Board Certified Dermatologist MDCS Dermatology Clinical Assistant Professor at Cornell
“I feel so lucky to have had the opportunity to work with Jenn! She is the ultimate professional, a true leader and her dedication makes working together so easy and enjoyable. She is not only well-liked
and well-respected, but she has the expertise, creativity and experience that makes it easy to want to work with her. I highly recommend her to any brand or professional looking to expand their reach and impact.”
Mona A. Gohara, MD
Board Certified Dermatologist, Advanced DermaCare
Clinical Professor, Department of Dermatology, Yale School of Medicine
“As a board-certified dermatologist, I’ve had the privilege of working with Jennifer Keel for many years, and I can say without hesitation that she is in a league of her own. Jennifer has a keen understanding of our specialty and its needs, which makes her an invaluable partner in bringing important messages to the right audiences. She is a true communication expert, able to translate the nuances of medicine into compelling, engaging stories. But beyond her professional brilliance, Jennifer is simply a joy to work with: kind, reliable, and unfailingly professional. She also happens to have exquisite taste, which has been on full display as she’s flawlessly managed everything from intimate gatherings to extravagant, once-in-a-lifetime events. Among the most memorable? Spending a holiday night with Mariah Carey—yes, that Mariah Carey—an experience that was equal parts surreal and spectacular.”
Krista Bennett DeMaio
Beauty and Health Journalist and Founder
Pretty Local
“I’ve known Jennifer Keel Pizzariella for more than 20 years, and she’s consistently been professional, reliable, and detail-oriented in every sense. Whether organizing a press trip, planning an event, or coordinating a story, she approaches everything with care and precision. I’ve attended countless events she’s managed, and they always run seamlessly. She truly understands how to build meaningful relationships between brands and journalists. As a member of the Pretty Local Pro Advisory Board and a panelist at our first Industry Night, she shared smart, practical advice that resonated with beauty professionals and business owners alike. She’s someone I’ve always trusted and genuinely enjoyed working with.”
Ellen Tashie Frisina
Associate Professor PR
Hofstra University
“Jennifer not only knows how to help clients, but she has served as a motivational speaker and mentor to my public relations undergrad students. She consistently made time to guest lecture as well as work with students as interns. Her desire to work with the next generation of PR pros is more than impressive!”
Heidi Walker
President
Yorkie 911 Rescue